BRAND: Outer

GOAL: collaborate with an external creative agency to completely overhaul every aspect of the brand and elevating all consumer touch points.

RESPONSIBILITIES: manage external creative agency, timelines, and deliverables and collaborate with internal channel owners for consistent and timeline rollout of multi-channel rebrand assets. Plan, execute, and manage a multi-location photo and video shoot to capture new brand assets.

BRAND: Outer

GOAL: lead a multi-channel influencer partnership to launch a new product collection

RESPONSIBILITIES: build a relationship with celebrity talent, Bobby Berk. Manage all campaign deliverables, including a multi location photoshoot, digital, social, and newsletter content. Collaborate with product marketing team to ensure key selling points were communicated across channels

BRAND: YETI Coolers

GOAL: Build a multi-platform campaign celebrating a ‘plastic-free summer’ and position the YETI Brand and product offerings as a go - to solution for a planet-minded mentality.

RESPONSIBILITIES: manage all campaign deliverables. Build out and design a retail pop-up store, produce multiple brand and mission-focused events, and create print, digital, and social content to support.

BRAND: 818 Tequila

GOAL: strategize, ideate, and produce luxury influencer gifting kits to celebrate summer and promote social media posts among high follower individuals

RESPONSIBILITIES: manage budgets, production schedule, fabrication, vendors

BRAND: Callaway Golf

GOAL: Build a large-scale campaign highlighting golf as a sport for everyone and positioning Callaway Golf as an approachable brand for everyday players, enthusiasts and professionals alike.

RESPONSIBILITIES: Management of campaign deliverables across a 100-page print issue, digital content, email promotion, and social media content while managing and producing a 300-person event activation at the US Open.

BRAND: Allbirds

GOAL: build a multi-platform campaign promoting Allbirds as the leading footware choice, designed for comfort

RESPONSIBILITIES: Manage all campaign deliverables. Build out of a retail pop-up, produce multiple brand and mission-focused events, a 60-page cookbook with celebrity partners, and create digital and social content to support.

BRAND: Patron

GOAL: strategize, ideate, and produce luxury influencer gifting kits to celebrate a partnership between Formula F-1 driver, Sergio Perez, and Patron Tequila.

RESPONSIBILITIES: manage budgets, production schedule, fabrication, vendors

BRAND: Maker's Mark

GOAL: strategize, ideate, and produce luxury influencer gifting kits to celebrate a new variant of Maker's Mark Whiskey, Cellar Aged

RESPONSIBILITIES: manage budgets, production schedule, asset fabrication, vendors, influencer list

BRAND: YETI Coolers

GOAL: design a 2-page gear guide celebrating ‘life built for the wild’ campaign

RESPONSIBILITIES: location scouting, product curation, and styling, photographer management, and final image selection.

BRAND: Montauk Brewing Company

GOAL: Design a multi-platform campaign and creative that positions Montauk Brewing Company as an ‘any time, anywhere beverage.’

RESPONSIBILITIES: ideate, manage, and produce over 10+ print ads, digital features, social promotion, experiential activations in promotion of this campaign